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DTSTART;TZID=America/New_York:20210817T160000
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SUMMARY:Moving the Needle: Social Marketing in Energy & Environment
DESCRIPTION:[vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1624833745935{margin-bottom: 0px !important;}”]\nMoving the Needle: Social Marketing in Energy & Environment\n[/vc_column_text][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1624833680249{margin-bottom: 0px !important;}”]To deliver real impact\, we often need to change perceptions\, create relevance\, build receptivity and ultimately reduce barriers and provide valued benefits to sustainable behavior change. Social marketing provides a road map to success. \nSocial Marketing is a distinct marketing discipline\, focused on behavior change for social good — ones that will improve health\, prevent injuries\, protect the environment\, contribute to communities and enhance financial wellbeing. Fundamental principles at the core of this practice have been used to help reduce tobacco use\, decrease infant mortality\, stop the spread of HIV/AIDS\, make wearing bike helmets a social norm\, and decrease littering. \nJoin us on August 17 for a discussion with globally recognized social marketing expert Nancy R. Lee\, President of Social Marketing Services\, Inc.\, and special consultant to C+C. Nancy has served as a leading consultant on hundreds of seminal social marketing campaigns\, conducted social marketing workshops around the world\, has authored a dozen books on the topic\, and is a Teaching Associate at the University of Washington. \nNancy will provide an overview of social marketing principles and approaches and share examples from her upcoming book Success in Social Marketing: 100 Case Studies from Around the Globe\, that illustrate how social marketing can spur behavior change\, including ones relative to energy and environmental issues. \nNEWIEE is proud to co-host this exciting event with SMANA\, the Social Marketing Association of North America.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][/vc_column][/vc_row][mk_page_section min_height=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][vc_separator color=”custom” el_width=”30″ accent_color=”#189c8e”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1624834174642{margin-bottom: 0px !important;}”]\nSpeaker\n[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”15px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″ offset=”vc_col-md-2 vc_col-sm-offset-0 vc_col-xs-offset-3 vc_col-xs-6″][vc_single_image image=”17802″ img_size=”170×170″ alignment=”center” style=”vc_box_shadow”][/vc_column_inner][vc_column_inner width=”3/4″ offset=”vc_col-md-10 vc_col-sm-offset-0 vc_col-xs-offset-2 vc_col-xs-8″][vc_column_text css=”.vc_custom_1624834034666{margin-bottom: 0px !important;}”]Nancy Lee\nPresident\, Social Marketing Services\, Inc.\nStrategic Advisor\, C+C\nTeaching Associate\, University of Washington Evans School of Public Policy & Governance[/vc_column_text][mk_toggle title=”Read Nancy’s Bio” el_class=”bio-toggle”]Nancy Lee has more than 30 years of professional marketing experience\, with special expertise in Social Marketing\, the proven discipline for behavior change for social good. \nShe is president of Social Marketing Services\, Inc.\, in Seattle\, Washington\, a strategic advisor for social marketing campaigns at C+C in Seattle\, and a teaching associate at the University of Washington \, where she teaches social marketing in the MPA and MPH program. She also teaches an online Professional Certificate course for the International Social Marketing Association. With more than 30 years of practical marketing experience in the public and private sectors\, Ms. Lee has held numerous corporate marketing positions\, including vice president and director of marketing for Rainier Bank\, Washington State’s second-largest bank\, and director of marketing for Seattle Children’s Hospital. \nShe has consulted with more than 100 nonprofit organizations and has participated in the development of more than 200 social marketing campaign strategies for public sector agencies. Clients in the public sector include the Centers for Disease Control and Prevention (CDC)\, Environmental Protection Agency (EPA)\, Washington State Department of Health\, Office of Crime Victims Advocacy\, county Health and Transportation Departments\, Department of Ecology\, Department of Fisheries and Wildlife\, Washington Traffic Safety Commission\, City of Seattle\, and Office of Superintendent of Public Instruction. \nShe has co-authored 13 books\, 10 with Philip Kotler\, and has contributed numerous articles to professional journals including the Stanford Social Innovation Review\, Social Marketing Quarterly\, Journal of Social Marketing\, and The Public Manager. \nShe is President of the Pacific Northwest Social Marketing Association (PNSMA) and serves on the Board of the International Social Marketing Association (iSMA)\, as well as the Social Marketing Association of North America. (SMANA).[/mk_toggle][vc_empty_space height=”30px”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”15px”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1629670247296{margin-bottom: 0px !important;}”]\nView Recording\n[/vc_column_text][vc_empty_space height=”20px”][vc_video link=”https://youtu.be/8uc5JL8YmtI”][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” el_width=”30″ accent_color=”#189c8e”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1624834079094{margin-bottom: 0px !important;}”]\nAbout NEWIEE\n[/vc_column_text][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1624834102538{margin-bottom: 0px !important;}”]NEWIEE is a dynamic group of professional women working in energy and environmental fields\, joining together to explore new solutions to today’s challenges while helping to cultivate female leadership and advancement through collaboration\, inspiration and professional development. \nThe organization was founded in 2008\, when a group of women came together to exchange ideas and experiences with others in energy and environmental professions. They envisioned a place where women could easily meet others facing similar technical\, career\, and work-life balance questions and benefit from each other’s experiences. With that vision in mind\, NEWIEE was born. \nToday\, NEWIEE has grown to become a force for women’s leadership with more than 900 members across the region\, supported by corporate and other sponsors who recognize the value of helping to raise women’s voice and stature in our fields through professional development\, inspiration\, leadership and community. Learn more at newiee.org[/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”custom” el_width=”30″ accent_color=”#189c8e”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1624834112909{margin-bottom: 0px !important;}”]\nAbout SMANA\n[/vc_column_text][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1624834140840{margin-bottom: 0px !important;}”]The Social Marketing Association of North America (SMANA) is a membership organization serving the professional needs of behavior change agents in Canada\, the Caribbean\, Central America\, Mexico\, and the United States. \nOur members are change agents from all sectors: social marketers\, behavioral scientists and economists\, conservation psychologists\, environmental educators\, behavior change communicators\, entertainment educators\, health communicators\, design thinkers and the list goes on. \nTogether\, we advance behavior change for social good. \nLearn more at smana.org[/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row]
URL:https://newiee.org/event/moving-the-needle-social-marketing-in-energy-environment/
CATEGORIES:NEWIEE
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