Research shows that customers, especially Gen Z, care deeply about climate action, and that businesses are still acting, investing, and innovating on sustainability. At the same time more and more companies are choosing silence, paralyzed by fear of backlash, legal scrutiny, or saying the wrong thing at the wrong moment. How do we move from so-called “greenhushing” and how can your business continue to speak up on climate action and sustainability, responsibly? Hear from communication experts on why silence can be a strategic risk, how to maintain your brand’s visibility and communicate your company’s sustainability initiatives accurately without overclaiming.

Speaker: Jenna Klein Jonsson is the Principal and Managing Director of Blaze Partners, a 100% employee owned and B Corp Certified advertising agency based in Falmouth, Maine. Prior to co-founding Blaze, Jenna spent 15 years at L.L.Bean where she held a variety of executive-level roles including Director of Communications Strategy and Creative Director and Managing Editor. She began her career at Ski and Skiing Magazine in Boulder Colorado. In her spare time, you will find her skiing and biking with her family in Maine.