When we use the term “marketing”, most people think of products, services and commodities. How about ourselves – marketing our talents, accomplishments and value – inside our organizations and outside within our profession, industry and community. Are we comfortable talking about ourselves in this way? More importantly, are we prepared to talk about ourselves in this way – packaging our talents, ideas and accomplishments – showcasing them, leveraging them and presenting our value internally within our organizations and externally within our chosen fields, industries & communities? Are we managing our careers as proactively as we help others manage theirs? Identifying, creating and articulating one’s “personal brand” empowers us to ‘own our career’, seize opportunities we aspire to achieve and tell our stories. Personal branding and the ability to market ourselves is an essential ingredient for successful career management at all stages of our careers. Learn how to create a framework to embrace and develop this core competency.